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“Paisabuddy is a non-banking financial company (NBFC) incepted to go beyond the numbers and understand the dreams and needs of the people.”

Formed as a private limited company, we came with a vision to offer an easy and effortless lending platform for the small businesses and enterprises. Founded on the pillars of integrity, efficiency, and team work, we cater to the financial needs of the micro, small, and medium enterprises (MSME) in India.

Led by a rich and experienced team, we aim to make availability of credit easy to that segment of enterprises and entrepreneurs, who are at the bottom of the economical pyramid and have a difficult time getting financial help. Our main objective is to meet the working capital and business credit requirements of the small businesses in the MSME sector. This is done by leveraging technology and efficient products, relevant policies, and robust processes.

The company is registered with Reserve Bank of India as a non-deposit accepting loan NBFC and operates out of various branches for ease of customer and having its registered office based in Jaipur. Company started its Retail Loan business in March 2017.

Our Journey

The progress of the company has been nothing short of remarkable. Since its inception in March 2017, the company has provided financial assistance to 6,000+ enterprises with goodwill close to 250 cr. With a dedicated team of 530+ employees, the venture has 49 branches operating through Rajasthan, Gujarat and Madhya Pradesh .The company has ambitious plans on network expansion, by opening new branches reflecting its commitment to reach small businesses.

Our Vision

To make Paisabuddy as the single one-stop-place preferred as customer-friendly organization to meet the financial and developmental needs of the MSME sector. Company intends to bring in hybrid model of digital+Physical, hence keeping a touch of tradition appraisals however thrusting them with power of digital analysis and sourcing. With the help of smart technology and effortless services, we want to enhance the shareholder wealth and a sturdy corporate value.

Our Mission

To make a positive impact by supporting the small enterprises that are truly the backbone of the nation.We believe their dreams and hard work deserves the right financial support.

Our Core Values


We keep strong ethics as priority. Everyone who represents the organization works towards building an honest and ethical environment.


Maintaining transparency in all our operations and creating good customer experiences are one of the most vital mottos of the company.

Easy Accessibility

We know the value of accessibility and reach, hence we thrive on reaching out to every nook of the country and try to expand our support and services as widely as possible.

Meet the Leaders

Growth is never by mere chance, it is the result of forces working together

Suresh Chander Koolwal

Founder Director & Chairman

A man of wisdom and a proactive leader, Mr. Suresh Chander Koolwal is the Co-founder and whole time Director of Paisabuddy. He worked at the Bank of Baroda for an astounding 39 years and served in various states including Rajasthan, Gujarat, and Madhya Pradesh. His vision for the company is motivated with strategic growth and integrity. He has been managing the assets and liabilities vertical along with a strong risk analysis and credit of the company.

Dheerandra Goyal

Founder Director & CEO

Mr. Dheerandra Goyal is the Founder & Chief Executive Officer (CEO) of Paisabuddy Finance Private Limited. Mr. Dheerandra is an accomplished leader with a countless number of nominations and proud recipient of renowned awards. He is a Commerce graduate followed by Master’s degree in Business Administration with an experience of over 19 years in financial service industry. His expertise lies in the field of sale and marketing along with a powerful hand at business strategy.

After working with Stock Holding Corporation Limited, Mr. Dheerandra also had a long association with ICICI bank of almost 13 years. His one true belief is in hard work and a good work-life balance, and it’s his experience which has brought this company so far in the financial sector. Under his leadership, Paisabuddy is one of the most preferred companies across Rajasthan for beginner and small entrepreneurs.

His resolute managerial skills, abundant knowledge of banking industry, and enthusiasm has made the company reach heights, while supervising the financial, operational, legal & administrative activities of the Company and monitoring financial budgeting & management reporting system. He also heads the strategic initiatives function of the Wholesale business where he leads the responsibility for the conceptualization, evaluation and development of feasible strategic initiatives. Last but not the least, he also conducts various inorganic growth initiative in the light of balanced growth and creating a strong goodwill amongst its peers and clients.

Nikhil Godika

Non Executive Director

A Chartered Accountant by qualification and a notable experience holder of 13 years of post-qualification experience in corporate planning, Mr. Nikhil Godika is Paisabuddy’s Non-executive Director. Previously he was associated with eminent companies like Deloitte, Crisil, and PWC, and has a significant experience in structuring investments, due diligence, and reviewing of investee company’s compliances, managing income tax, and secretarial compliances. His visionary and strategic outlook has been a boon for the company.

Jignesh Yagnik

Chief Operating Officer

A Chartered Accountant having experience of 20 years in Banking & Finance. Prior to Joining PaisaBuddy, Mr Jignesh had worked in Nirma Ltd, ICICI Bank & as CFO for Surat Based NBFC. As a part of ICICI Bank where he worked for 14 years managing Credit Risk for Gujarat Portfolio, he was also part of various core groups for formulation of Product, Policy, Process, Debt Management, Business intelligence & digitization. Apart from diversified business 360 experience, he was on deputation to ICICI HFC where he had successfully implemented BASEL norms, Asset Liability management and supported getting ISO certification for credit risk division.

Ramakant Khemka

Vice President - Risk & Operations

A seasoned banker, having a rich banking experience of 38 years across banking verticals. Mr Khemka retired as a Chief Manager from Bank of Baroda. His expertise in General banking and credit risk is remarkable. He was pivotal in establishing credit processes across Branches, Mentoring various employees as a faculty & Centre In-charge. Aside, he had headed the inspection and Audit team at Jaipur Zonal Office. Mr Khemka is associated with Paisabuddy since March 2021.

Purushottam Jhalani

Vice President - Finance

Mr. Purushottam Jhalani has earlier worked with Bank of Baroda for about 39 years & 8 months and thereafter with M/S Growthally Advisors Private Ltd, for about 4 years as Vice President, Finance. He has served at Branches, regional offices & Zonal office in Rajasthan and at corporate office Mumbai in Large Corporate and International Operations in Credit and Foreign Exchange department. He has also worked for about 10 years in overseas territories of BOB at London and Kenya. He has been accredited with several outstanding performance awards. He has mentored Chartered Accountants and MBA Finance professionals. He has groomed entrepreneurs for establishing SSI Units.

Rajeev Goyal

National Head - Wheels

A man of many talents, Rajeev Goyal has vast experience of two decades in banking and finance spread over many geographical areas. He has done MBA in Marketing & Finance and has a strong belief in devising and executing plans as per the utilities and demonstrated requirements to accelerate good returns. He is truly an asset to the company in regard to asset finance (CV, CE, Car, and Tractor), sales marketing, collections, channel development, business development strategies, cross-sell, general insurance, and many more areas. Rajeev personifies leadership with 20+ years of experience in strategic business and operations, trusted performance with delivering strategic initiatives, increasing revenue, and market share. Apart from being a leader in finance, he is a great head and superior who maintains trust and passion in the team, preaches organizational culture and values, and keeps a strong hold of good customer relations for the organization.